Cram Consultancy — Fractional Chief Operations, Strategy & Chief of Staff for iGaming

About

Not a consultancy firm. One operator with twenty years inside online gaming.

I'm a hands-on operational leader, not a slide-deck agency. If your business needs senior grip through a phase of growth, change or turnaround, you get a qualified Programme Manager, the same person who has delivered at scale, across all sides of the industry.

Need help?

Tell me what you're facing and how much of me you think you need. I'll come back with an honest view on whether I'm the right person, and what an initial engagement would look like.

Enquire within

20 years of online gaming experience

Executive Director

B2C · Operator

Chief Operations

B2B · Platform

Chief Operational

Gaming PSP

Across a career also spanning

Experience

Where I've moved the needle.

A generalist's range (functions from HR to Compliance and all in between), across specialist depth (expertise in Sports and Poker); to all phases and stages of maturity from start-up, to scale-up, to turnaround.

Launch & delivery

Stood up a proprietary sportsbook and a standalone poker site and brand

Across multiple licences and 100+ countries each. From strategy and build-vs-buy through to live product, regulatory and commercial relationships, and go-to-market.

Turnaround

Part of a relaunch team for a dormant poker operation in 90 days

Rebuilt teams, leadership and tooling from a standing start.

Operating model

Redesigned org and operating rhythm for 3,000+ FTE at scale

Introducing central and shared services, tiered career structures, an automation function and pipeline, and a cadence the business could actually run on.

Reorganisation & restructure

Turned losing positions into break-even or better through structure and optimisation

Seamless, compliant and sensitive management of redundancy and restructure across several regulated gaming jurisdictions. The kind of change most operators are navigating now, delivered many times over.

M&A

Operational due diligence pre-acquisition, operational integration post-acquisition

Led the integration of multiple brand cultures, turning signed deals into working, performing operations across brand, licence and location.

Automation & AI

Drove automation and AI into production across customer operations

RPA and AI capability built from zero, replacing inefficient process rather than just adding tooling.

Regulatory standing

Personally licensed: Key Person, Entity Director & Government Designated Officer

Named regulatory status including Isle of Man, Cyprus, Malta and Greece; operations delivered across 20+ regulated jurisdictions.

How I work

Values you can check against the work.

Transparency

Knowledge and information is visible and will be shared.

See: Pricing

Authentic & honest

Issues, risks and gaps are surfaced and solved. Never too senior to dive down and touch the bottom before coming back up to confront reality, and lead.

The “won’t do” list

Decision efficiency

Planning is in 7/14/30 days, not 30/60/90. Reach decision-grade detail, collaborate and share, and start executing.

Report end wk 2 · playback end Mth 1

Integrity

Risk-tolerant, but with a healthy obsession for making things right; navigating the complex simply, sensibly, respectfully.

15 yrs PokerStars / Flutter

A free give-back to the industry

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